Introducing: Endless Summer Pass

This September, ResortPass is inviting hotels to participate in an exciting new marketing campaign designed to drive more day guests to your property after Labor Day.

As summer travel slows and families settle back into their routines, it’s the perfect time to attract locals eager to savor the final warm days of the season. That's why we are inviting properties to add an Endless Summer Pass, which will give day guests unlimited access to your pool throughout September after Labor Day. 

How the Endless Summer Pass Works

Hotel partners set their own pricing and availability, and need to meet these basic requirements to get featured throughout the marketing campaign:

• Unlimited Day Pass access for 1 person from Tue 9/2 - 9/30 (option to extend into October)
• No more than 3 block out dates during this period
• Set your own price (recommended: cost of 3-4 adult weekend Day Passes) 
• Set your own inventory count, with a minimum of 15 passes 

Marketing Campaign

ResortPass will give premium visibility to properties with the Endless Summer Pass, including:

• Top of search page placement with badge during September
• 4-6 email features 
• 2-4 SMS messages 
• 2-4 Push messages
• 2 social posts 
• Paid ads

Once you apply to join the Endless Summer Pass campaign, you will get a confirmation of inclusion. The application deadline is August 15th, 2025.