Influencers are a powerful channel for marketing. Part of our marketing strategy at ResortPass includes sending content creators to properties to experience their amenities.
The resulting content shows the benefits of day access at your property, which is a win-win! To continue the success of our influencer program in 2025, we are inviting select properties to opt in to hosting influencers.
Fill out the form below to share any specific guidelines that content creators should be aware of when they are filming at your property. We will ensure that they are briefed appropriately before their daycation.
Note: this form is simply an opt-in, and does not guarantee that influencers will be sent to your property.
Frequently Asked Questions
Q: Will my hotel be able to vet influencers in advance?
A: No, but we vet influencers based on their verticals and engagement rate. We work with micro-influencers all the way up to macro-influencers across lifestyle, travel, and family verticals.
Q: How does scheduling work?
A: Influencers book the services themselves. Our team will let you know when they are coming in! ResortPass absorbs all the fees because they are experiencing the ResortPass offering firsthand.
Q: Do you have any content you can share made by past influencers?
A: Yes! Feel free to check out our @ResortPass Instagram to see past influencer content.
Q: Can my property have usage rights to the content made by influencers? Can we require that they tag our property?
A: Our contract with the influencers only allows ResortPass usage rights, so we cannot authorize usage for your property. Likewise with tagging or joint posting. However, if you are interested in licensing content, contact your account manager and we will inquire about pricing to the influencer.
Q: Will influencers be disruptive to my other guests?
A: No. We instruct influencers not to film any other guests and not to use drones that could be disruptive to other guests' experience. If you encounter an influencer who is not abiding by those guidelines, please inform your account manager.