The Secrets to Success of 3 Top-Selling Spa Products

Spas are finding new revenue by listing their amenities and bespoke packages on ResortPass. These spas have created best-selling products with unique experiences, small touches that elevate their offering, and packages that deliver true value.

Signature Massage at Waldorf Astoria Chicago 

Chicago, Illinois

This signature massage is the best-selling massage in Chicago. It includes access to the beautiful property, hydrotherapy pool, and hot tub, which helps it stand out. Spa guests are given a complimentary glass of champagne and an eye mask to enhance the feeling of luxury.

Borrow these tips for your spa:

• Small touches go a long way - stock some bubbles and eye masks for your guests.
• Include full day access to your amenities along with each signature treatment.

Spa Pass at Spa Castle New York

Queens, New York

This Spa Pass offers unique amenities that turn a trip to the spa into a full day experience. Visiting the property feels like an adventure into new ways to relax and recharge, with 6 hydrotherapy pools, 10 sauna rooms, a swim-up bar, a cold plunge, and more. It’s no wonder they welcomed over 100 new guests to their property in the first few weeks of listing on ResortPass.

Borrow these tips for your Spa Pass:

• Create a unique experience within your existing amenities. Including pool access drives sales.
• Consider an accessible price point to just the amenities, and control inventory based on other spa bookings.

Seasonal Spa Bundle at Talking Stick Resort

Scottsdale, Arizona

This package is the top-selling combination massage-facial experience in Arizona. Guests love this package because it feels like a good value, and the spa benefits from selling through a 70-minute treatment at a higher price point. It includes:

• 30-minute CBD neck & shoulder massage
• 20-minute Elemis CRYO2 eye lift
• 20-minute Cool Your Soles foot soak
• 4-hour Spa Pass to the steam room, relaxation lounge, and fitness center
• Complimentary water, teas, parking, slippers, robes, and towels

Borrow these tips for your spa:

• Package multiple mini-treatments with a Spa Pass to create an elevated body treatment
• Seasonality drives urgency – be creative with season-specific offerings that are only available for a limited time.

Takeaways:

• Small touches make big impacts. Pour a glass of bubble, treat guests to an eye mask, and comp their parking. These small gestures entice more guests to come.
• No staff? No problem! Offer a Spa Pass to welcome guests into your amenities when staffing is tight.
• “Secret menu” items are a draw. Use ResortPass to test new offerings before adjusting your core Spa menu.
• Good value = great revenue. Include a full-day Spa Pass in your treatments!
• Bundle a few offerings together to make a package that feels chock full of value.
• Be creative, and let your brand shine in the guest experience.