Highlights from Phoenix and Miami influencer events

ResortPass partners with influencers to drive broad awareness of the pool and spa days that await on our platform. This marketing is built into our strategy to expand the category of day-guesting, and is a value-add that helps to drive new bookings at our partner hotels.

Phoenix Event Highlights

Location: JW Marriott Phoenix Desert Ridge Resort & Spa

Total impressions: 895k

19 influencers joined us for a chill, poolside day made even more luxurious with massages. The laid-back vibe was a hit—many attendees said it was one of their favorite influencer events ever. The food & beverage options stole the show.

Several attendees called it the most diverse event they’ve attended in Arizona— they felt safe, seen, and celebrated. Exactly how we want all guests to feel on their day off!

Miami Event Highlights

Location: Mayfair House Hotel and Garden

Total impressions: 655k

Instead of leaning into the typical Miami party scene, we embraced Miami’s vibrant wellness culture and the idea of giving yourself "permission to pause."

We partnered with a local influencer who owns two yoga studios, who led a yoga class to kick off the day. Guests then enjoyed a poolside cold plunge experience hosted by Coldture, a Miami-based company. Montce and Free People — both with stores in Coconut Grove — dressed the attendees for the event, deepening the local connection. We also honored Miami’s Cuban coffee culture with a special "cafecito time" (because if you know Miami, you know everyone runs a little late!).

The event was intimate, intentional, and incredibly well-received — guests loved the hidden gem of a venue and are already asking for the next event.

If you're interested in hosting influencers on your property, be sure to fill out the Influencer Opt-In form.