Skip to content
Get Started

Insights from Martin Smith, GM of Nobu Eden Roc Hotel Miami Beach

We're thrilled to share the highlights from our interview with Martin Smith, the esteemed General Manager of Nobu Eden Roc Hotel Miami Beach and host of the International Luxury Hotel Association's Inspire event. Martin's engaging conversation with our CEO, Michael Wolf, left us feeling excited for what’s ahead!

During the discussion, Martin shared invaluable insights into the success factors behind his renowned property and offered a glimpse into the future of hospitality innovation. Here are the key takeaways:

🔑 Top Tips for Continued Success:

  • Prioritize Your Team: Martin emphasized the importance of nurturing your greatest asset – your staff. Happy employees lead to satisfied guests, stellar reviews, and an outstanding reputation. Notably, Martin mentioned how he uses ResortPass to keep his staff happy at work by filling unused amenities and keeping the team consistently busy even during traditionally slower times. This prevents turnover and keeps hiring and training costs down.
  • Maintain Impeccable Facilities: Martin mentioned the hotel was built in 1955, and throughout the years Nobu Eden Roc Hotel remains impeccable thanks to meticulous maintenance. He walks the property twice a day, in morning and at night and stays overnight at the hotel frequently. He always keeps a running list of updates with him to stay ahead of fixes, ensuring a pristine guest experience.
  • Never assume you know everything. Martin advocates for leveraging industry experts like professional engineering firms to assess your property's long-term viability and to help recommend strategic investments for sustained success.

💡 New Innovations for 2024:

  • Robotics Integration: Embracing automation for tasks such as hallway cleaning and guest service delivery (like forgotten toothbrushes!) allows staff to focus on enhancing guest interactions elsewhere.
  • Digitizing Guest Experience: The hotel is pioneering digital communication channels like digital billboards, to better inform guests with real-time event updates and logistical information.
  • Tailored Experiences: Nobu Eden Roc is introducing curated experiences unique to Miami's culture and their mission, including doggy yoga affiliated with the charity they support, exclusive fitness sessions with local celebrities, luxury car rentals, and yacht charters.

Martin's dedication to guest satisfaction and innovation underscores Nobu Eden Roc's commitment to exceeding contemporary travelers' expectations. We extend our gratitude to Martin for sharing his invaluable insights with us and the broader industry through ILHA.