Located just outside of Chicago, the Hyatt Lodge at Oak Brook Reserve is the perfect place to escape the city for a day. In addition to scenic lake views and forest trails, the hotel features one of the area's largest indoor pools and hot tubs. It is no surprise that the Hyatt Lodge has become a popular place for local residents to enjoy a relaxing and fun daycation.
Since implementing a day guest program through ResortPass, the hotel exceeded over $100K in new revenue the first year. Ranging between $20-$140, their day pass offerings include access to the heated indoor pool, hot tub, fitness center, "His and Hers" dry sauna, steam room, and access to the local trails and gardens. Guests can enjoy food and drinks from the Water's Edge Restaurant and Hearth Lodge. In addition to the day pass revenue, guests typically spend $200 on-site in F&B and other incremental revenue. On top of the over $100,000 in day pass reservations, General Manager Robert Brand, estimates a total additional lift of $40,000 in revenue from food and beverage at the property.
Since seeing the instant success of day passes, the hotel has expanded its offerings on ResortPass to include monthly memberships, boardroom meeting spaces, birthday party packages, spa passes, and other events. With the full flexibility to add any time of product, the hotel is able to efficiently monetize its under-utilized amenities during slower or non-peak times. During the cold winter months, the hotel has averaged over $10,000 in monthly revenue through its product offers on ResortPass. The additional exposure is also introducing new guests to their monthly membership.
"First time taking my son to this pool and we all loved the place that we decided to sign up for the family membership for $108 per month for max 4 family members. We can't wait to enjoy the place more." - Stella E.
In addition to their staple packages, you will find unique events such as Valentine's Day Dinner for $50 per person and Whiskey Tastings packages for $99 per person. The hotel controls 100% of the inventory and pricing in an easy-to-use central system. By releasing any available inventory on our marketplace, the hotel has been able to optimize revenue and receive bookings immediately.
"Our pool was empty 70% of the week prior to ResortPass. Now, we are now able to budget this consistent revenue stream which has made our fitness/spa club much more profitable. It also helps get exposure to our great property from locals which then drives revenue to the restaurants and even meeting bookings and weddings."
- Robert Brand, General Manager at Hyatt Lodge Oak Brook
Hotels are capitalizing on the growing demand for "daycations" by partnering with ResortPass. The marketplace connects guests looking for a relaxing day with hotels who have any type of non-room amenity.
Check out all of the latest offerings at Hyatt Lodge at Oak Brook Reserve on ResortPass!
Want to become a hotel partner? It's free to join with no setup costs or monthly fees. Learn more about all of our offerings at partner.resortpass.com.