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Product Launch: Spa Pass drives high-margin revenue to spas

According to McKinsey, the wellness market is a $1.8 trillion global industry with Millennial and Gen Z consumers spending more on health and wellness than older generations. 

Hotel Dive reports that hotels have been investing in their wellness offerings to cater to their guests’ evolving interests and in many cases, this investment is in the spa with technology like infrared saunas and LED lights, which are great for vacation travelers and those looking for a single day away.

We see this demand for spa wellness experiences in our user data too. Spa offerings are the #1 most sought-after amenity among our customers, and the “Spa” filter is the most used in our marketplace. Customers are looking for unique, flexible ways to treat themselves to wellness experiences in addition to the typical massages and facials. They want to unwind for the day in your sauna, relax in your steam room, and access your lounge.

The answer? Spa Pass

Exclusively through ResortPass, many of the world’s best spas have opened their doors to day guests, who can now have full-day access to incredible amenities – no overnight stay or massage booking needed. The Spa Pass introduces a new way to spa day, something that’s accessible yet luxurious and can become part of a regular wellness routine that introduces a brand new high-margin revenue stream for spas. We already see that the Spa Pass pairs well as a valuable add on with pool, cabana, and day access too!

Over the last few months, ResortPassers have been trialing our Spa Pass offering and their feedback says it all: 

"This was such a great experience. My friend and I used Resort Pass for a girls spa day. Check in was super easy and efficient. The spa included a steam room, sauna, cold plunge, hot tub, mineral pool, and relaxation area. There were options to book massages, mani/pedi, facials, and more if you wanted to do so. The staff was so friendly and helpful. I will be going back."

- Hyatt Regency Scottsdale Resort & Spa; Serena G

For more inspiration on a day in the life with a Spa pass, check out some of our favorite itineraries here and here

It’s not just guests who are excited about our expansion into Spa. Hundreds of hotel partners are also seeing the benefit from adding their Spa to the ResortPass marketplace. 

“I’ve found ResortPass to be our most profitable spa partnership. Spa packages accounted for over 60% of our total ResortPass sales and I’m expecting to double our sales this year.”

- Ashley Spurlock, Director of Spa and Fitness at The Westin Ft Lauderdale Beach Resort


We’re thrilled to bring an all new way to Spa Day to guests everywhere as we continue to expand our Spa offering. Here’s to more Spa Days in 2024! 

If you have a spa that should be on ResortPass, let’s connect!