Running a limited-time promotion might seem like you're leaving money on the table. But the data tells a different story: strategic offers don't just drive bookings, they transform your property's visibility and overall performance.
Here's what three luxury spas discovered when they tested short-term promotions during Black Friday/Cyber Monday in 2025.
The Power of Visibility at Carillon Miami Wellness Resort
The Promotion: Limited-time 20% discount on select products
The Results:
- 85% year-over-year growth in gross sales
- 12% higher conversion rate than competing Miami properties during the promo period
Carillon's discount created a surge in visibility that elevated their entire spa menu. While the promotion attracted attention, most bookings were made on their full-priced offerings (Spa Pass and treatments).
A Thermal Springs Splash at Fairmont Sonoma Mission Inn & Spa
The Promotion: Short-term 20% discount on Spa Pool Day Pass, Daybeds, and Cabanas
The Results:
- 130% year-over-year increase in gross sales
- 96% increase in spa bookings
- 38% higher conversion rate than other Wine Country properties
The Fairmont Sonoma's results are particularly striking. The conversion rate shows that their offerings resonated strongly with day guests. Nearly doubling bookings while more than doubling revenue demonstrates that guests weren't just taking advantage of a deal, they were upgrading and adding services.
A Boost with Bubbles at The Westin Fort Lauderdale Beach Resort
The Promotion: Free Glass of Prosecco with any spa booking
The Results:
- 182% year-over-year growth in gross sales
- 113% year-over-year increase in spa bookings
The Westin took a slightly different approach with value-adds instead of discounts, and saw the strongest growth of all three properties. This suggests that perceived value, not just price reduction, drives the visibility and booking lift.
Key Takeaways
All three properties share a common thread: their promotions created momentum that lifted overall performance. Whether through discounts or value-adds, these short-term offers:
- Increased visibility in a competitive marketplace
- Attracted browsers who became bookers
- Drove conversions beyond just the promotional item
- Generated significant year-over-year growth in both bookings and revenue
Offers aren't about sacrificing revenue, they're about amplifying your reach. When done right, a short-term promotion pays dividends far beyond the discount period, creating lasting visibility and attracting day guests who might never have discovered your property otherwise.
Learn how to create your own discount, or get started now in the Partner Portal.